User Experience Design:
User Research. Information Architecture.
Beyond Simplicity. Design.
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Ideas inspire.
Gathering ideas is the first step to creative problem solving. I start getting inspired by listening to people, and by observing their behaviour in their natural settings. Empathy and Ideation go hand in hand within my Creative Thinking process. What do people need? What are their desires? What are their pain points? How can I help?
Up Arrow Icon portfolio

+ Up Arrow Iconwireframes: recent works
+ image of arrow to topwireframes: past works
+ arrow to topinteraction design
Siemens icon

Client: Siemens Healthcare

Scope: Responsive Design for Mobile devices

Status: Published

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USA Air Icon

Client: USA Airlines

Scope: User Experience Design Research: Discover and define user’s needs, and solve various pain points we’ve heard from the customers. What needs to be done in order to improve their boarding experience?

Status: In progress

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Ninewest Icon

Client: Nine West

Scope: User Experience/User Interface website design and development

Status: Published

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Boys and girls club of NY icon

Client: Boys and Girls of Northern Westchester

Scope: User Experience/User Interface website design

Status: Published

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bookish icon

Client: Bookish NY

Scope: User Experience/User Interface/Information Architecture website design and development

Status: Published

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siemens UX website icon

Client: Siemens Healthcare

Scope: User Experience/User Interface - comps for companys Intranet website

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Siemens Icon

Client: Siemens Healthcare

Scope: Responsive Design for Mobile devices

Status: Published

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USA Air Icon

Client: USA Airlines

Scope: User Experience Design Research: Discover and define user’s needs, and solve various pain points we’ve heard from the customers. What needs to be done in order to improve their boarding experience?

Status: In progress

View Sample

ninewest Icon

Client: Nine West

Scope: Website banner ads + print collateral material

Status: Published

boys and girls club of NY icon

Client: Boys and Girls of Northern Westchester

Scope: User Experience/User Interface website design

Status: Published

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bookish icon

Client: Bookish NY

Scope: User Experience/User Interface/Information Architecture website design and development

Status: Published

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Siemens UX website icon

Client: Siemens Healthcare

Scope: User Experience/User Interface - comps for companys Intranet website

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+ arrow to topuser interface
Famiglia Icon

Client: Famous Famiglia Pizzeria

Scope: User Experience/User Interface website design

Status: Published

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Innerasia trading company icon

Client: InnerAsia Trading Company

Scope: User Experience/User Interface/Information Architecture website design and development

Status: Published

MCM Management icon

Client: MCM Management Consultants

Scope: Website design and development

Status: Published

ninewest icon

Client: Nine West

Scope: User Experience/User Interface website design and development

Status: Published

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Cohen & Frankel Attorneys icon

Client: Cohen & Frankel Attorneys At Law

Scope: User Experience/User Interface/Information Architecture website design and development

Status: Published

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Sixth Avenue Electronics icon

Client: Sixth Avenue Electronics

Scope: User Experience/User Interface/Visual Design

Status: Published

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Famiglia icon

Client: Famous Famiglia Pizzeria

Scope: User Experience/User Interface website design

Status: Published

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InnerAsia Trading Company Icon

Client: InnerAsia Trading Company

Scope: User Experience/User Interface/Information Architecture website design and development

Status: Published

MCM Mangement Icon

Client: MCM Management Consultants

Scope: Website design and development

Status: Published

Ninewest Icon

Client: Nine West

Scope: User Experience/User Interface website design and development

Status: Published

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Cohen & Frankel Attorneys icon

Client: Cohen & Frankel Attorneys At Law

Scope: User Experience/User Interface/Information Architecture website design and development

Status: Published

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sixth avenue electronics icon

Client: Sixth Avenue Electronics

Scope: User Experience/User Interface/Visual Design

Status: Published

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+ arrow to topvisual design
Niche Media Magazine Icon

Client: Niche Media Magazine Publishers

Scope: Design and development of multimedia promotional presentation

Scholastic Books Icon

Client: Scholastic

Scope: Book cover design

Status: Published

basil instinct design icon

Client: Basil Instinct Design

Scope: Website design and development

Status: Published

F. Silverman Jewlers icon

Client: F. Silverman Jewelers

Scope: User Experience/User Interface website design

Status: In design stage

Pinsky Studio Icon

Client: Pinsky Studio

Scope: User Experience/User Interface website design and development, logo design/branding

Status: Published

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Class In a Glass Icon

Client: Class In A Glass

Scope: Website design and development

Status: Published

F. Silverman Design icon

Client: F. Silverman Jewelers

Scope: User Experience/User Interface website design

Status: In design stage

Ellari Beauty/Cosmetics Icon

Client: Ellari Beauty/Cosmetics

Scope: Logo Design/ Branding

Niche Media Icon

Client: Niche Media Magazine Publishers

Scope: Design and development of multimedia promotional presentation

Scholastic Icon

Client: Scholastic

Scope: Book cover design

Status: Published

Basil Instinct Icon

Client: Basil Instinct Design

Scope: Website design and development

Status: Published

F. Silverman Jewlers icon

Client: F. Silverman Jewelers

Scope: User Experience/User Interface website design

Status: In design stage

Pinsky Studio Icon

Client: Pinsky Studio

Scope: User Experience/User Interface website design and development, logo design/branding

Status: Published

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Class in a glass Icon

Client: Class In A Glass

Scope: Website design and development

Status: Published

F. Silverman Icon

Client: F. Silverman Jewelers

Scope: User Experience/User Interface website design

Status: In design stage

Ellari Beauty / Cosmetics Icon

Client: Ellari Beauty/Cosmetics

Scope: Logo Design/ Branding

+ arrow to top imageabout

User-Centered Design is my passion, and through Design I take a holistic approach to communicating ideas that sell products.

I am a problem solver with a love to continually create, learn, teach, mentor, and experience the many intricate facets of human behavior within today’s business and technologies. By observing, analyzing, and documenting human adaptability to computers, I create better user experiences that elicit excitement and lots of happy smiles. I design emotion :)

I have worked as a UX/UI Designer/UX Architect/ UX Lead for companies such as: IBM, JPMorgan Chase, Dell/TD Ameritrade, and Siemens Healthcare, among others.

I am also a Creative Director and an award-winning Interactive Art Director/Designer, with clients including: McGraw-Hill/ Business Week magazine, Time, Inc. — Time, Life, Fortune, Sports Illustrated, Money, People, and Entertainment Weekly magazines, Reader’s Digest Children’s Publishing, Scholastic, and Marshall Cavendish Benchmark Books.

In order to understand the process of human-computer interaction (HCI) we need to observe how humans interact with the world through technology. Based on the Russian theory of psychology, called Activity Theory (AT) we now understand and are able to evaluate human behavior, needs, desires, goals, and mental models.

User Experience phases and processes I use, include:

User Experience Design Research

“We research to understand the world. We design to change the world.” – Ashley Karr

  • Qualitative versus quantitative insights
  • Stakeholder/SME interviews
  • Competitive analysis
  • Ethnography
  • Surveys
  • Focus groups
  • Questionnaires
  • User contextual interviews
  • In situ observing
  • User analysis
  • Analyze cognitive psychology human behavioral patterns
  • Gather, analyze, record, and validate requirements based on user goals, business needs, technology constraints
  • Card sorting/Information Architecture
  • Scenarios/story telling
  • Empathy/Ideation
  • Persona creation
  • Customer journeys/mind sets
  • Mental models
  • Usability testing/heuristic evaluation
  • Wireframes/prototypes/comps
  • Contextual design
  • User Interface/Interaction design
  • Working within Agile environments
+ arrow to top imagehonors

2008 — The American Graphic Design Award
2007 — The 2007 Silver International Horizon Interactive Award,
3 Big “W” Advertising Club of Westchester Awards,
Gold, Silver and Bronze in Web, and Multimedia Design categories
2006 — 4 Big “W” Advertising Club of Westchester Awards,
Gold, Silver and Bronze in Print, Web, and Multimedia Design categories
2005 — 3 Big “W” Advertising Club of Westchester Awards,
Gold and Silver in Print, Web, and Multimedia Design categories
2004 — 3 Big “W” Advertising Club of Westchester Awards,
Gold and Silver in Web, and Multimedia Design categories
2003 — 4 Big “W” Advertising Club of Westchester Awards,
Gold, Silver and Bronze in Print, Web, and Multimedia Design categories
2002 — 5 Big “W” Advertising Club of Westchester Awards,
Gold, Silver, and Bronze in Web, and Multimedia Design categories
2002 — The Golden Web Award
2001 — 3 Big “W” Advertising Club of Westchester Awards,
Gold, Silver and Bronze in Print, Web, and Multimedia Design categories
2001 — The Web Master Award for excellence in Graphic/Web Design Unique Content
2000 — The World Web Award
+ arrow to top imageclients and projects

IBM Watson Reader’s Digest Children’s Books
IBM DNA Sesame Street/Sony Wonder
Dell Emc/TD Ameritrade Boys and Girls Club of Northern Westchester
JPMorgan Chase Gardner Weiss & Rosenblum LLP
Bank of America/ Merryll Lynch Nine West
US Bank InnerAsia Trading Company
Siemens Healthcare Scholastic
Pod 1 Marshall Cavendish Books
Time, Inc. Effron, Inc.
MCM Consultants Business Week
Niche Media
Sayegh Law
Class in a Glass
+ arrow to top imagecontact

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© 2018 Gabriel Ceslov. All rights reserved.